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“A lot of the companies we spoke to and deals were looking at, people sort of had that naive expectation that they could just get a bunch of money for doing very little.” says James Kaplan, co-founder and CEO of MeetKai. “I think that was one of the first things that was problematic about the concept of the Metaverse originally being like the path to monetization for people participating. But what we’ve definitely seen more broadly is that whether we call it the Metaverse or not anymore is definitely something we struggle with internally.